FRC Celebrates Hateful Turn By Major Farming Outlet

June 28, 2024 Christianists, Hate Groups

Posted to the Family Research Council’s website:

Most Americans couldn’t dream up a better way to cap off the Left’s 2024 Pride fail than another big-name company running for the exits. While major league sports and other businesses quietly dumped the June tradition, Tractor Supply Co. opted for a full-scale reversal, complete with a public apology for their activism. In a statement that read like a death knell for the Human Rights Campaign (HRC), the rural retailer joined the bumper crop of brands on the sidelines — putting another exclamation point on this year’s epic pushback.

CEO Hal Lawton, who’s only been at the helm since 2020, took the Tennessee-based company in a radical new direction, embracing everything from transgenderism to DEI — decisions that earned him a perfect score on HRC’s 2022 Equality Index (and a 95% last year), honors on Bloomberg’s Gender Equality Index for 2022 and 2023 and Newsweek’s Greatest Workplaces for Diversity in 2023. And while the adulation of the Left might have been music to Lawton’s ears, it became a battle cry for his heartland consumers.

Journalist and film director Robby Starbuck fanned those flames, exposing Tractor Supply’s not-so-secret identity as a card-carrying member of the radical Left. For the better part of this summer, he reported on the details of Lawton’s partnerships, sparking grassroots outrage so intense that the company announced a complete course-correction. At this rate, the people who’ll be most relieved when Pride Month is over are the organizers.

From Tractor Supply’s statement:

For more than 85 years, Tractor Supply has been focused on one thing…serving Life Out Here. Every day our 50,000 Team Members take care of our customers like family. We deeply value our relationship with our customers and the communities we call home.

We are passionate about being good neighbors in our hometowns because without you, we would not be what we are. It is imperative to us that our customers’ hard-earned dollars are taking care of our Team Members and the communities we all love.

As you supported us, we have invested millions of dollars in veteran causes, emergency response, animal shelters, state fairs, rodeos and farmers markets.

We have also invested in the future of rural America. We are the largest supporter of FFA and have longstanding relationships with 4-H and other educational organizations.

We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart.

Going forward, we will ensure our activities and giving tie directly to our business. For instance, this means we will:

– No longer submit data to the Human Rights Campaign
– Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business
– Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride  festivals  and voting campaigns
– Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment
– Withdraw our carbon emission goals and focus on our land and water conservation efforts

Tractor Supply has 2200 locations and grossed $12.7 billion in its last reported fiscal year. In 2022, anti-LGBTQ activist Robby Starbuck ran for the US House, finishing fifth in the Tennessee GOP primary with 4% of the vote.



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