NBC News reports:
Google has banned two far-right websites from its advertising platform after research revealed the tech giant was profiting from articles pushing unsubstantiated claims about the Black Lives Matter protests. The two sites, ZeroHedge and The Federalist, will no longer be able to generate revenue from any advertisements served by Google Ads.
A Google spokesperson said in an email that it took action after determining the websites violated its policies on content related to race.
“We have strict publisher policies that govern the content ads can run on and explicitly prohibit derogatory content that promotes hatred, intolerance, violence or discrimination based on race from monetizing,” the spokesperson wrote. “
An update via AdWeek:
A Google spokesperson tells me that @NBCNews gets it wrong. Google says The Federalist was notified they *could* be demonetized but hasn’t yet been. They can still remedy.
Google also says the sites’ comments section not any articles were in violation.https://t.co/Nl9SmJBnEX
— Scott Nover (@ScottNover) June 16, 2020
Google says the comments sections of these sites violate their “dangerous and derogatory” policies. https://t.co/37ukcbO89q
— Scott Nover (@ScottNover) June 16, 2020
To clarify, Google says The Federalist will be de-monetized, but there’s a short window between judgement and action, so it’s not currently de-monetized. During that window, The Federalist can remedy the actions.
— Scott Nover (@ScottNover) June 16, 2020