WH Partners With Social Media Influencers To Push Vax

The New York Times reports:

Fewer than half of all Americans age 18 to 39 are fully vaccinated, compared with more than two-thirds of those over 50, according to the Centers for Disease Control and Prevention. And about 58 percent of those age 12 through 17 have yet to receive a shot at all.

To reach these young people, the White House has enlisted an eclectic army of more than 50 Twitch streamers, YouTubers, TikTokers and the 18-year-old pop star Olivia Rodrigo, all of them with enormous online audiences.

State and local governments have begun similar campaigns, in some cases paying “local micro influencers” — those with 5,000 to 100,000 followers — up to $1,000 a month to promote Covid-19 vaccines to their fans.

Read the full article.

I wrote about how the White House, as well as state and local governments, are leveraging influencers to fight back against vaccine misinformation and encourage people to get vaccinated https://t.co/ejotRzmi4W

— Taylor Lorenz (@TaylorLorenz) August 1, 2021