CHATTER AWAY: Overnight Open Thread

Variety reports:

After years of Netflix execs spurning the idea of serving up commercials to viewers, the streaming giant is flipping the switch on its first cheaper, ad-supported plan next month.

Netflix Basic With Ads will launch in the U.S. on Nov. 3 at 9 a.m. PT, priced at $6.99 per month, the company announced. The cheaper plan will be available in 12 countries: Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, South Korea, Spain, the U.K. and the U.S.

The about-face by Netflix to embrace ads, after insisting commercials were antithetical to its ad-free value proposition, comes as the company saw it subscriber base shrink in the first half of 2022 amid fierce competition and market saturation.

Read the full article.

Netfilx’s new ad-supported plan will exclude 5%-10% of movie and TV titles depending on country because of rights restrictions from studios.https://t.co/AmFBKmVf7X

— Variety (@Variety) October 13, 2022