Google’s Gmail Offers Free Blue Checks To Companies

Engadget reports:

Google is rolling out a Gmail feature that aims to help you figure out whether a sender is genuine or if they may be a scammer. When you receive an email from a company that has verified its identity, you’ll see a blue check next to their name in your inbox.

When you hover over the blue check in Gmail, you’ll see a pop-up that reads “The sender of this email has verified that they own [the domain was sent from] and the logo in the profile image.” The pop-up includes a link that directs you to a page with more information.

Unlike a certain other company, at least Google doesn’t seem to have weaponized blue checks as part of a culture war or used them to wring more revenue out of users while damaging its overall trustworthiness.

Read the full article.

Even Gmail has blue verification checks now https://t.co/gDShyqu0rR pic.twitter.com/zAAca4y3nO

— Engadget (@engadget) May 3, 2023