CHATTER AWAY: Overnight Open Thread

Variety reports:

Chris Hemsworth dangles from skyscrapers, dodges a fiery helicopter and survives several bludgeons to the head as former black ops mercenary Tyler Rake in Netflix’s blockbuster sequel “Extraction 2.”

Now, onlookers can feel (literally!) the sweat that drips from Hemsworth’s chiseled face during those unrelenting, death-defying sequences through interactive billboards in New York City and Los Angeles.

It’s all part of Netflix’s unconventional marketing strategy for the film, one that’s designed to make viewers at home feel like they are part of the action.

Read the full article.

In one of its wildest marketing moves yet, Netflix created interactive billboards for “Extraction 2” that make it appear as if Chris Hemsworth is actually sweating. https://t.co/JoAa31TItN

— Variety (@Variety) June 23, 2023