Meta May Charge EU Users For Ad-Free Subscriptions

October 3, 2023 European Union, Social Media

Meta Platforms is exploring options to introduce ad-free subscription plans for Instagram and Facebook users in Europe, a person familiar with the matter said on Tuesday.

The proposal is an attempt by Meta to circumvent European Union regulations that threaten to curb its ability to personalize ads for users without their consent and hurt its major revenue source.

Several pricing plans were discussed, but the 10 euro ($10.49) per month plan is the most feasible, the source said.On mobile devices, the price for a single account would jump to roughly 13 euros because Meta would factor in commissions charged by Apple’s and Google’s app stores.

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#Meta Platforms is considering charging $14 per month for ad-free subscriptions to #Instagram or #Facebook for European users, according to a proposal submitted to regulators, the Wall Street Journal reportedhttps://t.co/oZAc6FV5g1

— Economic Times (@EconomicTimes) October 3, 2023