Disney And Lionsgate Join Advertisers Exodus From X

The New York Times reports:

The blowback over Elon Musk’s endorsement of an antisemitic conspiracy theory on X gathered steam on Friday, as several major advertisers on his social media platform cut off their spending after his comments.

Disney said it was pausing spending on X, as did Lionsgate, the entertainment and film distribution company. Apple, which had been on track to spend $180 million on X last year, also suspended advertising on the platform, a person with knowledge of the situation said.

They followed IBM, which cut its spending with X on Thursday. Mr. Musk, who bought Twitter last year and renamed it X, has been under scrutiny for months for allowing and even stoking antisemitic abuse on the site.

Read the full article.

Breaking News: Disney, Apple and Lionsgate halted ads on X as Elon Musk faced a furor over his endorsement of an antisemitic conspiracy theory on the social media app, formerly known as Twitter. https://t.co/mdmTY7VqLs

— The New York Times (@nytimes) November 17, 2023