X Advertisers To Elon Musk: We Will Indeed F*ck Off

The New York Times reports:

Advertisers said on Thursday that they did not plan to reopen their wallets anytime soon with X, the social media company formerly known as Twitter, after its owner, Elon Musk, insulted brands using an expletive and told them not to spend on the platform.

At least half a dozen marketing agencies said the brands they represent were standing firm against advertising on X, while others said they had advised advertisers to stop posting anything on the platform.

Some temporary spending pauses that advertisers have enacted in recent weeks against X are likely to turn into permanent freezes, they added, with Mr. Musk’s comments giving them no incentive to return.

Read the full article.

Advertisers said they did not plan to return to X, the platform formerly known as Twitter, after Elon Musk criticized them with expletives at The New York Times’s DealBook Summit. X is at risk of losing up to $75 million this quarter as brands back away. https://t.co/mBguxgMkBS

— The New York Times (@nytimes) November 30, 2023

The moment when Musk says ‘go fuck yourself’ for the first time and turns to the audience looking for acclaim that doesn’t come is as excruciating as any scene in Succession pic.twitter.com/CZihaw8p3l

— Evan Fanning (@evanfanning) November 30, 2023

Elon Musk telling advertisers to “go fuck yourself.” He then says advertisers boycotting the platform could kill X (Twitter). I’m sure telling them to fuck off will help pic.twitter.com/bbqLI0CnWD

— Tom Warren (@tomwarren) November 30, 2023