Variety reports:
This Super Bowl Sunday, don’t forget Uber Eats — but also, as the food-delivery service has learned, don’t forget that trying to make light of a life-threatening allergy is bad PR. Uber Eats, a division of the ride-sharing company, on Feb. 6 debuted its 60-second 2024 Super Bowl commercial, centered on the running joke of forgetfulness.
But one scene was decidedly unfunny for many: A man eating a spoonful of peanut butter from a jar — who has broken out in hives and whose left eye has swollen shut in an allergic reaction — glances down at the food label and remarks, “There’s peanuts in peanut butter? Oh, it’s the primary ingredient.”
Read the full article.
Uber Eats to Delete Super Bowl Ad’s Peanut-Allergy Bit After Angry Backlash https://t.co/cAjGSZR5dm
— Variety (@Variety) February 10, 2024
We’re incredibly disappointed by @UberEats‘ use of life-threatening food allergies as humor in its Super Bowl ad. The suffering of 33M+ Americans with this condition is no joke. Life-threatening food allergy is a disease, not a diet. Enough is enough. https://t.co/aKilgfweVd
— FARE | Food Allergy Research & Education (@FoodAllergy) February 7, 2024