Chick-Fil-A Convention Opens With Gospel Singalong

“When thousands of attendees come together for Chick-fil-A’s annual NEXT conference, they can expect to be served some content that isn’t part of traditional program fare. The three-day event will go beyond product announcements and outlines of new business initiatives for the quick-service brand. Sure, the program aims to educate thousands of owner-operators of the restaurant’s locations and Chick-fil-A’s headquarter employees about the vision for the company. But Mike Fleming, a partner at Prophet, the brand and experience consulting company, said that one of the most unique characteristics of the company’s strategy is that it aims to help clients see beyond the traditional boundaries of their business.” – Via press release.