Meta Platforms To Stop Promoting Political Content

Variety reports:

In a blog post Friday, Instagram, the popular photo and video app owned by Meta, said it will no longer “proactively recommend” political content from accounts that users do not already follow. The same policy applies to Threads, the Twitter-copycat app launched last summer under the Instagram brand.

“We want Instagram and Threads to be a great experience for everyone,” it said. “If you decide to follow accounts that post political content, we don’t want to get between you and their posts, but we also don’t want to proactively recommend political content from accounts you don’t follow.”

According the post, the same control will roll out on Facebook at a later date. Instagram defines “political content” as “potentially related to things like laws, elections or social topics.”

Read the full article.

Instagram announces it will no longer “proactively recommend” political content from accounts that users do not already follow. The same policy will apply to Threads. https://t.co/CsXPYYnTKZ

— Variety (@Variety) February 9, 2024