USA Today reports:
It’s hard to explain the Taylor Swift effect to anyone who is not a Swiftie, but a new heartwarming commercial by skincare brand Cetaphil ahead of Super Bowl Sunday does a pretty good job. The video, which has been viewed over five million times, shows a “real-life father and daughter living in New York” who are struggling to connect with each other.
The father, who is a football fan, has a difficult time figuring out how to interact with his teen, who only appears to be interested in her phone and skincare. It’s not until the teen hears that the “most famous fan of the game’ – alluding to Swift – has been spotted that she heads downstairs to check it out, sharing a bonding moment with her father as a result.
Read the full article. As you’ll see, the father is wearing a jersey bearing Travis Kelce’s number and he later gives his daughter one bearing the number 13, which Swift often says is her lucky number. Of note, they appear to be an interracial family, which will surely enrage the cult.
This early Super Bowl commercial from Cetaphil is making everyone, including Swifties, cry https://t.co/yW3VtFNEnQ
— USA TODAY (@USATODAY) February 10, 2024