RFK Revives JFK’s “Viva Kennedy” Latino Outreach

Axios reports:

Independent presidential hopeful Robert Kennedy Jr. wants to engage Hispanic voters by using a version of his uncle JFK’s historic “Viva Kennedy!” platform — a model that gave birth to the modern Latino vote.

RFK Jr. is on the ballot in at least four states and is seeking access in others, such as Georgia and Arizona, where small political shifts among Latinos could swing a tight presidential election.

RFK Jr. will kick off a new Viva Kennedy! effort on March 30 in Los Angeles, says Rob Lucero, who is directing the effort. The campaign will register voters under RFK’s We the People Party, release Spanish-language ads and set up clubs across the country as JFK did.

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