NBC News reports:
John Deere said Wednesday it would cease lending its name to social events like LGBTQ Pride parades — the latest corporation to reassess its stance on hot-button social issues as the culture wars ignite ahead of the presidential election.
In a statement posted on its X account, the nearly 200-year-old industrial and farming equipment manufacturer said it would “no longer participate in or support external social or cultural awareness parades, festivals, or events.”
It also added that “the existence of diversity quotas and pronoun identification have never been and are not company policy.” Deere had begun facing criticism from online right-wing circles led by filmmaker Robby Starbuck, who’d led the campaign against Tractor Supply.
Read the full article. Last month John Deere launched an ad campaign titled “We Run For All.”
Our customers’ trust and confidence in us are of the utmost importance to everyone at John Deere. We fully intend to earn it every day and in every way we can. pic.twitter.com/8BgyPyQJQo
— John Deere (@JohnDeere) July 16, 2024
Wall Street is on notice. Corporate America is afraid of YOU. I’m just your instrument. Every woke company is wondering if they’re next.
pic.twitter.com/wI5fFmvbP1
— Robby Starbuck (@robbystarbuck) July 17, 2024