Harris Reserves $370M In Ads To Start After Labor Day

The Associated Press reports:

Vice President Kamala Harris ‘ campaign says it is reserving $370 million in advertising to run between Labor Day and Election Day.

In a memo Saturday, the Harris-Walz campaign said the fall advertising push will include $170 million in television reservations running for nine weeks, starting Sept. 3, in battleground states. It also includes more than $200 million in digital reservations on platforms such as Hulu, Roku and YouTube.

Former President Donald Trump ‘s campaign has only reserved advertising time after Labor Day in two states, the battlegrounds of Pennsylvania and Georgia, according to data from the media tracking firm AdImpact.

Read the full article.

NEWS: The Harris campaign is booking $370 million in ads after Labor Day — with $200 million on digital.

That’s a sea change from 2020 when 80% of initial Biden buy was TV.

More details on the buy here —> https://t.co/IQb1cdXqdb

— Shane Goldmacher (@ShaneGoldmacher) August 17, 2024