Variety reports:
At this moment, millions of American TikTok users are contemplating bidding adieu to the viral video app that has been their source of entertainment, news and community, or even income, for the past several years.
The app has built empires – securing footwear brands and reality television slots, also launching careers for Lil Nas X and, more recently, Benson Boone. It also accelerated the discovery and popularity of subgenres from all over the world, extending the global reach of songs that range from Afrobeats and música mexicana to Chilean rap and K-pop.
While a last-minute save has been hinted at by former and incoming President Donald Trump, the loss of the platform, infinitely more than its predecessor Vine, will create a large gap of connectivity and revenue, impacting both its biggest and smallest beneficiaries.
Read the full article.
How the U.S. Music Industry Is (or Isn’t) Preparing for a TikTok Ban https://t.co/jB4TkGsj5i
— Variety (@Variety) January 17, 2025