Starbucks To Remove 13 “Complicated” Beverages

CBS News reports:

Coffee giant Starbucks is shaking up its drinks menu, removing 13 “less popular” beverages from the list of offerings to help streamline operations and move customers through stores more quickly, according to the company.

The move comes as the company also plans to cut 1,100 workers as part of a turnaround plan CEO Brian Niccol hopes will help revive the brand which has suffered from a series of quarterly sales declines.

The less commonly purchased drinks were complex to make, a Starbucks spokesperson told CBS MoneyWatch. The drink cuts, along with some food changes, reflect about a 30% reduction of menu items, according to Starbucks.

Read the full article.

The full list of complicated orders is at the link.