Variety reports:
On Aug. 12, 2024, three days after Rachel Zegler hit the stage at Disney’s D23 fan event to introduce the first official trailer of “Snow White,” she thanked supporters effusively in an X post for driving the teaser to 120 million views in 24 hours. One minute later, she added an afterthought in the same thread: “and always remember, free palestine.”
That addendum, which amassed 8.8 million views, nearly four times the number for the initial post, quickly made the rounds, with many inside the studio expressing shock that the “Snow White” star would commingle the promotion of its $270 million tentpole with any kind of political statement.
Three months later, following the presidential election, Zegler posted “Fuck Donald Trump” and “May Trump supporters … never know peace” on Instagram. After a back and forth, she began working with a social media guru paid for by Disney to vet any posts before the film’s March 21 bow.
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New from @TatianaSiegel27:
After Rachel Zegler posted “Fuck Donald Trump” and “May Trump supporters … never know peace” on Instagram, Disney paid for a “social media guru” to work with Zegler and to vet posts before SNOW WHITE opened in theaters. https://t.co/0tPlSonhma
— Zack Sharf (@ZSharf) March 25, 2025