WaPo: WH Uses Social Media To Promote “King” Trump

The Washington Post reports:

After years of working to undermine mainstream outlets and neutralize critical reporting, Trump’s allies are now pushing a parallel information universe of social media feeds and right-wing firebrands to sell the country on his expansionist approach to presidential power. The White House’s rapid-response account posted 207 times to X on Tuesday, the day of Trump’s speech to a joint session of Congress, or nearly nine posts an hour, including Trump sound bites, supporter interviews and Democrat-slamming memes and attack lines.

In press rooms, the administration is welcoming friendly “new media” podcasters, X users and YouTubers to deliver what White House press secretary Karoline Leavitt calls “news-related content” to their millions of followers. And on social media, the White House is firing off talking points across every platform in a bid to win online attention and reach viewers who have tuned out the traditional press. In an X post, communications director Steven Cheung described their goal: “FULL SPECTRUM DOMINANCE.”

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