Forbes: 39% Of Surveyed Companies Say They Are Scaling Back Pride Support Because They Fear Cultists

Forbes reports:

Nearly two-fifths of corporations plan on scaling back engagement for LGBTQ Pride Month this June, while another two-fifths said their support would remain unchanged, according to a survey of corporate executives by Gravity Research.

Of the 49 executives surveyed from Fortune 1000 companies, those who said they were pulling back on Pride support cited pressure from conservative activists and President Donald Trump, who has signed executive orders gutting diversity, equity and inclusion and targeting the transgender community.

Of the 39% of companies who said they would reduce Pride Month engagement this year, 43% said they would reduce external shows of support, which includes having a visual presence at or financially sponsoring Pride marches, offering a Pride merchandise line, updating social media branding and partnering with influencers for Pride-themed sponsorships.

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2 In 5 Corporations Scaling Back LGBTQ Pride Engagement Amid Trump Administration Pressure, Survey Findshttps://t.co/knpAfiKemV pic.twitter.com/fDZUw46rAp

— Forbes (@Forbes) April 24, 2025