Major Firms Suck Up To Sponsor WH Easter Egg Roll

The Daily Beast reports:

On Monday Meta will join a strange crew of sponsors hopping to the White House for its annual Easter Egg Roll, just blocks from the courthouse that will decide the company’s fate.  Melania Trump on Friday announced how eggcited she is for the partnership, which includes Meta’s “AI-Powered Experience and Photo Opportunity.” But critics say it’s not all it’s cracked up to be.

In fact, the White House came under fire this year for using the traditional children’s event to generate extra cash, seeking corporate sponsorships for the event rather than relying on the typical peeps—the American Egg Board, which provides tens of thousands of eggs for the occasion.

The highest-paying sponsors get the best perks: “Naming rights for key areas or elements,” “Custom-branded baskets, snacks/beverages, or souvenirs,” “sponsor logos featured on event signage,” and—oh, goody—a special “invite-only brunch hosted inside the White House by FLOTUS,” among others.

Read the full article. 

Per Melania, among the activities will be “Be Best Hopscotch” and a “Be Best Military Card Writing Station.” 

Other major sponsors include Amazon, which is sponsoring a “Family Photo Reading Celebration Opportunity.”

YouTube, whose parent Google is currently battling an antitrust ruling, is sponsoring the “Be Best Bunny Hop Contest.” 

The American Toy Association is sponsoring a “Play Garden.” 

The New York Stock Exchange is sponsoring a “Ringing Of The Bell Photo Opportunity.” 

Signature Brands, the parent of Betty Crocker, is sponsoring a “Cookie Decorating Station.”