Many Amazon Sellers To Skip Prime Day Due To Tariffs

Reuters reports:

Amazon’s Prime Day is losing its luster among a critical group: sellers. Some third-party merchants who previously sold China-made goods during Amazon’s premier July shopping event are sitting it out this year or reducing the amount of discounted merchandise they offer.

The planned pullback, which hasn’t been previously reported, is a way for sellers to protect profit margins amid the U.S.-China trade war triggered by steep tariffs placed by U.S. President Donald Trump on Chinese goods, according to four merchants and six consultants collectively advising hundreds of Amazon sellers.

Prime Day has traditionally been one of Amazon’s biggest shopping events of the year, behind Black Friday and Cyber Monday, respectively.

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Some Amazon sellers are pulling out of Prime Day amid Trump tariffshttps://t.co/TfYniWZRc0

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