Advertising

Mac Rumors reports: Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the social media platform in November 2023 following controversial remarks made by its owner Elon Musk. Apple is one of many major brands that have paused advertising on X at least once, with others including …

CNN reports: The United States Secret Service tapped blockbuster movie director Michael Bay to create a recruiting advertisement that aired during the Super Bowl Sunday. The ad cost an estimated $2 million for the Secret Service to produce – a hefty price tag that comes amid massive budget cuts and layoffs at other government agencies. The thrust of the ad …

Just in via press release: The Parents Television and Media Council (PTC) is warning parents and families about a sexually suggestive new Carl’s Jr. ad to air on traditional and streaming television outlets ahead of the February 9 Super Bowl game. The ad is already available to watch online. “Carl’s Jr. has taken a page from the pornography industry with …

People Magazine reports: Cher isn’t as successful at turning back time as she would’ve hoped in a new ad. The Believe singer, 78, shows just how wrong things can get when she tries to take a step back in time — like the lyrics to her infamous 1989 hit song — in a new Uber Eats commercial that premiered in …

The Hill reports: Insurance giant State Farm has canceled a Super Bowl ad that was set to air during the big game in February — in part, it said, over the raging wildfires in California. “Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the game as originally planned,” a …

Courthouse News reports: The Washington state Court of Appeals ruled Monday that Meta intentionally violated the state’s campaign finance law a whopping 822 times, affirming a lower court’s $35 million judgment against the company. “This significant penalty is appropriate for a multinational corporation that intentionally violated our law and, instead of accepting responsibility, sought to gut our best-in-the-nation campaign finance …

Politico Europe reports: Meta was fined almost €800 million by the European Commission for pushing its classified ads service on social media users. The European Union executive said Meta wrongly tied Facebook Marketplace to its social network Facebook and imposed unfair terms on rival ad providers, it said in a press release. Meta was ordered to halt these practices. The …

Axios reports: Meta will extend its ban on new election ads for the week leading up to the election until several days after the polls close, Axios has learned. The tech giant informed advertising partners about the shift on Monday. The ban on new political ads was initially supposed to expire at 11:59 p.m. PT on Election Day, but Meta …

Futurism reports: In a pitch deck to prospective customers, one of Facebook’s alleged marketing partners explained how it listens to users’ smartphone microphones and advertises to them accordingly. As 404 Media reports based on documents leaked to its reporters, the TV and radio news giant Cox Media Group (CMG) claims that its so-called “Active Listening” software uses artificial intelligence (AI) …

CBS News reports: The World Bank has ceased all paid advertising on Elon Musk’s social media platform X, which was formerly Twitter, after a CBS News investigation found promoted advertisements from the organization showing up under a racist post from an account that prolifically posts pro-Nazi and white nationalist content. CBS News found a verified X account with more than …

The Associated Press reports: Vice President Kamala Harris ‘ campaign says it is reserving $370 million in advertising to run between Labor Day and Election Day. In a memo Saturday, the Harris-Walz campaign said the fall advertising push will include $170 million in television reservations running for nine weeks, starting Sept. 3, in battleground states. It also includes more than …

Axios reports: Vice President Kamala Harris’ campaign this week began trying to persuade a surprise group of voters: Fox News viewers. While Fox News is known for its conservative coverage, its viewers — particularly during the daytime — are more ideologically diverse, and the Harris team wants to reach them. The ads are largely positive about Harris’ life, a sharp …

The Milwaukee Journal-Sentinel reports: Republican U.S. Senate candidate Eric Hovde on Friday filed a defamation lawsuit against a political action committee aligned with Democrats and several media companies that operate television stations in Wisconsin. The lawsuit, filed in Brown County Circuit Court, cites an advertisement that says Hovde, who is CEO and chairman of the board for Sunwest Bank “rigged …

British business newspaper City A.M. reports: Elon Musk’s antitrust lawsuit against brands that have boycotted X and his controversial activity on the platform during the recent spate of UK riots are set to exacerbate the long-held misgivings advertisers have with the site, leading industry figures have said. Rather than scare brands into submission, bosses in the media industry told City …

The pro-weed site Green Markets reports: Former Arkansas Gov. Mike Huckabee filed a lawsuit against Meta Platforms Inc on Monday, alleging the company approved and profited from false Facebook advertisements using his name and image to promote CBD products. The suit, filed in U.S. District Court in Delaware, claims Facebook ads falsely stated Huckabee was leaving his Trinity Broadcasting Network …

Reuters reports: Apple has apologized after an advertisement for its latest iPad Pro model sparked criticism by showing an animation of musical instruments and other symbols of creativity being crushed, Ad Age magazine reported. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with …

Ars Technica reports: Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it’s adding new ad formats to its video streaming service, hoping to encourage people to interact with the ads and shop on Amazon. Those who opted for Prime Video with commercials will soon see shoppable carousel ads, interactive pause ads, …

Bloomberg News reports: Surely someone in that Cupertino spaceship in California could comprehend the grim imagery of its new iPad ad — titled simply “Crush!”— in which a giant crushing machine slowly squeezes a pile of beloved creative tools. First, a trumpet, buckling. Then paint splattering everywhere. A bust, squashed. An upright piano, crushed, strings and hammers flying out with …

Axios reports: The White House and Biden campaign call this State of the Union Month, and Thursday’s speech is being amplified by a $30 million ad buy (including spots during March Madness) and presidential travel to swing states — Pennsylvania Friday, Georgia Saturday. The campaign wants viewers to keep seeing President Biden as a feisty fighter — “Smokin’ Joe Biden,” …

Reuters reports: Walmart is in talks to buy smart-television manufacturer Vizio for more than $2 billion, the Wall Street Journal reported on Tuesday, a move that could bolster its advertising business and give it control of more than a fifth of the U.S. television market. Vizio shares closed up 24.6% on Tuesday. The reported offer price is nearly 30% higher …